16th German Trend Day
8. European Consumer Trend Conference
14. März 2012
Rüschlikon/Zürich

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Theme

Flow.Control.
The new source code of change.

In the Network Economy, the currency of a company's success is Customer Lifetime Value and no longer the mass market as it was during the industrial culture. It is important for companies to realise that a permanent relationship with the customer is rapidly becoming a crucial economic factor. more ...

Speakers of the
15th German Trend Day:

  • Manuel Castells: Keynote Speaker, Chair of Communication Technology and Society, Los Angeles
  • Norbert Bolz: media philosopher, Professor of Communication Theory, Berlin
  • David Bosshart: CEO of the Gottlieb Duttweiler Institute (GDI) for Business and Society, Zurich
  • Cory Doctorow: Internet activist, journalist and bestselling author, London
  • Eckart von Hirschhausen: physician, scientific journalist and cabaret artist, Berlin
  • Douglas Rushkoff: bestselling author, documentary maker and cyberpunk, New York
  • Jimmy Wales: Internet entrepreneur and co-founder of the free encyclopedia Wikipedia, Florida
  • Peter Wippermann: founder of Trendbuero, Professor of Communication Design, Essen
more information about the speakers

Categories

  • Authors’ contributions [12]
  • General [8]
  • Interview [4]

In collaboration with

Tweet-Monitor #FlowControl

  • @linda_davidson: #Hfma. Too much focus on information flow in current structures. Need to look further upstream where patients can self care 49 mins ago
  • @ExiFlow: #FF @FlowControl_Mag @OilVoice @Southern_Temp @IGEMGi @GlassPointEOR 2 hours ago
  • @ContractJournal: Piling tool aids information flow: The Federation of Piling Specialists (FPS) has introduced an E-Pile Schedul... http://t.co/AmWFs3C863 6 hours ago
  • @ajiganaidake: 誰か助けて〜 全然理解出来ん! 全訳送るから助けて〜 直訳は絶対合ってるけど、話理解出来んからめっちゃ変な日本語にしか訳せんし、もう意味不明!時間ある人連絡下さい!特に、各文化における情報伝達(information flow)についてなんか調べたことある方! 6 hours ago
  • @V_Bogatov: Intelligent approach to organization of information flow in business http://t.co/2LKCSeEZ20 #business #mindmap” 6 hours ago

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Blog posts

Interview Réne Schuster
CEO Telefónica O2 Germany
19. August 2010
René SchusterYou are going to give the laudatory speech for the Millennium Vision Award winner Jimmy Wales.

1. How have Wikipedia and Social Media changed our society?

Research has taken on new significance in the social media area. Findings are published on the Internet and spread easily. That means they are available faster and without much effort for everyone. Companies also understood this principle and started implementing wiki technology to support their internal knowledge management. more ...
Peter Wippermann
„Talk and win, stay silent and suffer – Communication strategies in the network economy“
29. July 2010
Imagine you’re organising a workshop for the management elite of your company. The aim: to analyse the role of the Internet and develop your future communication strategy. You start off by doing a TED survey. The result is surprising, the verdict almost unanimous: the Internet is the infrastructure of the 21st century. Together you come more ...
David Bosshart
“Harnessing the power of hope”
22. July 2010
Dr. David Bosshart, CEO of the Gottlieb Duttweiler Institute (GDI) for Business and Society, Rüschlikon/Zurich, talks to the German Trend Day about Flow.Control. and how “hybrid thinking” can be used to bring together contradictions and create successful business models. more ...
Tags: Authors, Speaker
The man who turned knowledge into pop culture
Jimmy Wales will be honoured with the Millennium Vision Award of the German Trend Day
12. July 2010
Many people dream of changing the world. Jimmy Wales, founder of Wikipedia, has done it. Today, he is the instigator for the future of Wikipedia. He quenched the world’s thirst for knowledge by using Web 2.0 technology to facilitate an open-access encyclopaedia to which everyone can contribute. Today, 15 million articles in 240 languages can more ...
Tags: Speaker
Dr. Eckart von Hirschhausen
“It takes courage to embrace failure as part of the process.”
05. July 2010
In an interview with the German Trend Day, qualified physician and successful cabaret artist Eckart von Hirschhausen talks about motorbiking, mountain climbing and penguins – and about the importance of finding the right element for flow. more ...
Tags: Authors, Speaker
Prof. Manuel Castells
“Networked individuals are the only basis for social change.”
28. June 2010
Manuel Castells, Professor at the University of Southern California (USC), Los Angeles, and at the Open University of Catalonia in Barcelona, talks to the German Trend Day about fundamental changes in politicial processes by networked individuals. more ...
Tags: Authors, Speaker
Prof. Peter Wippermann
“The Nervous Consumer”
24. June 2010
In his article, Peter Wippermann, founder of Trendbuero, describes the influence of the flow on the consumption behaviour of individuals. Consumption is not only influenced by rational parameters, but also by emotions. In times of crisis, where only discontent and stress seem to be prevalent, Peter Wippermann discovers a new self-confidence of the consumers. The coming years will be shaped by a dynamic, flexible and rapidly accelerating environment and the challenges it will present to consumers and companies. more ...
Tags: Authors, Speaker
Douglas Rushkoff
“Thou shalt not be always on.”
22. June 2010
Douglas Rushkoff, media theorist, author and visionary, talks to the German Trend Day about the importance of understanding the programs that are programming our society – and how we can reclaim authority. more ...
Tags: Authors, Speaker
Prof. Peter Wippermann
“Those who don’t allow any “control” will drown”
18. June 2010
Peter Wippermann, founder of Trendbuero, explains in an interview why it’s just as important for firms to be able to deal with the tsunami of information as it is for consumers – and how to become a happy company. more ...
Tags: Authors, Speaker
Alexander Shapiro:
“Brands are safer than Banks and Toothpaste is safer than Gold” – the importance of data quality when determining investments
10. May 2010
Alexander Shapiro – himself previously active in investment banking – is in favour of factoring qualitative information into investment decisions. Up until now, prominent rating agencies like Standard & Poor’s or Fitch have given classic brand analysis or studies on consumer behaviour little consideration. However, Shapiro believes that, especially in a crisis, this non-consideration of existing data has a negative impact on the risk evaluation of stable and safe consumer brands. more ...
Tags: Authors
Thomas Huber:
Between cyberspace and echo chamber
21. April 2010
Thomas Huber, Managing Director of Berlin consulting firm semanticom GmbH, analyses the current media debate between classic quality journalism and the digital avant-garde. In his reflective contribution, Huber points out that, more than anything else, digital media approaches such as social media are acting as homogeneous “echo chambers” and commercial brand communications are in danger of ending up in an “autistic impasse”. more ...
Tags: Authors
Marc Schwieger:
Open to the “and”
16. April 2010
In his personal contribution to the upcoming German Trend Day, Marc Schwieger reveals how he manages to deal successfully with increasing complexity – even though he doesn’t actually belong to the group of Digital Natives. As long-standing CEO and partner at one of Germany’s biggest advertising agencies, the creative Schwieger knows exactly what fundamental changes are confronting the communication sector right now. Schwieger advocates a playful approach to the new insecurity and even claims that sliding is the most exciting way to handle slippery terrain. more ...
Tags: Authors
Kathrin Passig:
Flow Control: a daydream
06. April 2010
Flow Control is a daydream. Just as every trip to IKEA prompts us to imagine a better, tidier existence full of neat storage solutions, we use every opportunity that presents itself to dream of a state of constant flow. It is a blessed state in which, impervious to the thousands of potential distractions, we go about our actual work, deal with what is important and write something suitable – instead of frittering away the time on Twitter, looking for a synonym for “actually” and ending up in the Wikipedia entry on the Thirty Years War, eventually going off to bed without having achieved anything at all. more ...
Tags: Authors
Speakers at the 15th German Trend Day:
Prof. Manuel Castells is keynote speaker
28. March 2010
The preparations for 15 September are in full swing. We are proud to announce that Professor Manuel Castells has accepted our invitation to give the keynote address at the next Trend Day. As early as the mid-1990s, Manuel Castells gave the social structure of the global information age a name: the Network Society. (...) The other speakers include Douglas Rushkoff, Eckart von Hirschhausen, Norbert Bolz, David Bosshart and of course Peter Wippermann. more ...
Tags: News, Speaker, Trendtag
Matthias Weber:
A toolbox for everyday digital life
20. March 2010
Nowadays many people complain about the never-ending flood of data on the Internet. This post presents seven tools that can help bring a little more structure to everyday digital life. Today, Sunday, I’m writing my contribution for the next Trend Day. I read through the PDF of the briefing again, because I left the printout at the office, copy a couple of passages out of it, open the “WriteRoom” programme and look up: a black screen. more ...
Tags: Authors
Theme: “Flow Control”
Authors write for the upcoming Trend Day
22. February 2010
Over the next few months, we will be inviting both renowned authors and less famous individuals from business and society to delve into the theme of “Flow Control”. The authors will be exploring the question as to whether the logic of the apparatus doesn’t tend to be overestimated and the power of identities underestimated. The more ...
Tags: Authors, News, Trendtag
Andreas Schelske:
Flow as the entrepreneurial path of the empty hand
21. February 2010
Both people and companies can be in a state of flow. A person can for instance experience flow when completely absorbed in making music, dancing, playing chess, riding a motorcycle or practising a martial art like karate. When in flow, people enter into an optimal state of activity that neither over-challenges nor under-challenges them. A craftsman would say the work practically does itself. In the psychology of Mihaly Csikszentmihalyi, flow means an almost ecstatic state of total absorption in an activity. more ...
Tags: Authors
Tim Cole:
Plea for a digital Wa
20. February 2010
“My head can’t keep up any more,” complains FAZ publisher Frank Schirrmacher in his populist bestseller “Payback”. Germany’s most famous cultural pessimist summons the spectre of humankind’s ultimate heteronomy by invoking his personal interpretation of the term “algorithm”: computer code, prescribed action, Turing machine, determinism. Schirrmacher cheerfully concocts a mechanistic world view out of set pieces from psychology, the Frankfurt School and science fiction. And there’s one thing he’s particularly good at: spreading fear! more ...
Tags: Authors
Norbert Bolz:
Space of Flows – Space of Places
19. February 2010
A sound scientific basis for the concept of Flow Control can be found in Ludwig von Bertalanffy’s “steady state” theory. The realisation he came to is as astounding today as it was at the time: an open system can remain constant in itself even though its components are in permanent flow. Everything flows, yet is nevertheless stable. There is coherence in change, even without central control. The notion of the steady state thus takes a holistic view of maintenance and change, preservation and conflict. It is the world of dynamic equilibrium and self-organisation – our own, globalised world! more ...
Tags: Authors
What’s the German Trend Day all about?
Impressions from last year
14. February 2010

For all those who don’t yet know what kind of event the German Trend Day is, we’ve put together a few brief impressions from last year. Videos of last year’s lectures (including those of Lawrence Lessig and Charles Leadbeater) are also available on Vimeo. See our Archive for a list of past Trend Day themes.

Tags: News, Peter Wippermann, Speaker, Trendbüro, Trendtag

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