The preparations for 15 September are in full swing. We are proud to announce that Professor Manuel Castells has accepted our invitation to give the keynote address at the next Trend Day.

As early as the mid-1990s, Manuel Castells gave the social structure of the global information age a name: the Network Society. His network trilogy “The Information Age. Economy, Society, and Culture” is a classic of modern sociology and media theory.

In his new book, Communication Power Castells analyses the impact of systematic communication on economic and political decision-making, even incorporating pop stars like Kanye West, Jay Z or Apple from the Black Eyed Peas into his scientific analysis.

Manuel Castells is Professor and Chair of Communication Technology and Society at the University of Southern California (USC), Los Angeles, as well as Professor and Director of the Internet Interdisciplinary Institute at the Open University of Catalonia in Barcelona.

The other speakers include Douglas Rushkoff, Eckart von Hirschhausen, Norbert Bolz, David Bosshart and of course Peter Wippermann. More information on the individual speakers