16th German Trend Day
8. European Consumer Trend Conference
14. März 2012
Rüschlikon/Zürich

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Theme

Flow.Control.
The new source code of change.

In the Network Economy, the currency of a company's success is Customer Lifetime Value and no longer the mass market as it was during the industrial culture. It is important for companies to realise that a permanent relationship with the customer is rapidly becoming a crucial economic factor. more ...

Speakers of the
15th German Trend Day:

  • Manuel Castells: Keynote Speaker, Chair of Communication Technology and Society, Los Angeles
  • Norbert Bolz: media philosopher, Professor of Communication Theory, Berlin
  • David Bosshart: CEO of the Gottlieb Duttweiler Institute (GDI) for Business and Society, Zurich
  • Cory Doctorow: Internet activist, journalist and bestselling author, London
  • Eckart von Hirschhausen: physician, scientific journalist and cabaret artist, Berlin
  • Douglas Rushkoff: bestselling author, documentary maker and cyberpunk, New York
  • Jimmy Wales: Internet entrepreneur and co-founder of the free encyclopedia Wikipedia, Florida
  • Peter Wippermann: founder of Trendbuero, Professor of Communication Design, Essen
more information about the speakers

Categories

  • Authors’ contributions [12]
  • General [8]
  • Interview [4]

In collaboration with

Tweet-Monitor #FlowControl

  • @thegetpr: Ramana Rao's Website ~~ Ramana Rao's Information Flow http://t.co/55FPcmam 1 hour ago
  • @TabRebornIndigo: *★★ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ ★★* ツツ #FF FOR CROSSOVER INFORMATION FLOW/AWSOME FRIEND ♥♥#SuperHero ♥♥ *★★WINNING★★*☞ @WitnessEye 6 hours ago
  • @TabRebornIndigo: *★★ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ ★★* ツツ #FF FOR CROSSOVER INFORMATION FLOW/AWSOME FRIEND ♥♥#SuperHero ♥♥ *★★WINNING★★*☞ @Poetic_Carl_Watts 6 hours ago
  • @LOCTITE_NA: RT @DesignWorld: Great #engineering ppl: #FF @FlowControl_Mag @motion_control_ @BalluffSensors @BannerSensors @LOCTITE_NA @ElectronicDesgn @EXAIR_NR 7 hours ago
  • @apostolcarlitos: Que tal esta maquinita? http://t.co/sFDZ4lq6 @muisca_mr @andimec @AmericanLab @FlowControl_Mag @Milequin @LoriDitoro @mlcortess @Renesis_ 8 hours ago

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General

Peter Wippermann
„Talk and win, stay silent and suffer – Communication strategies in the network economy“
29. July 2010
Imagine you’re organising a workshop for the management elite of your company. The aim: to analyse the role of the Internet and develop your future communication strategy. You start off by doing a TED survey. The result is surprising, the verdict almost unanimous: the Internet is the infrastructure of the 21st century. Together you come more ...
The man who turned knowledge into pop culture
Jimmy Wales will be honoured with the Millennium Vision Award of the German Trend Day
12. July 2010
Many people dream of changing the world. Jimmy Wales, founder of Wikipedia, has done it. Today, he is the instigator for the future of Wikipedia. He quenched the world’s thirst for knowledge by using Web 2.0 technology to facilitate an open-access encyclopaedia to which everyone can contribute. Today, 15 million articles in 240 languages can more ...
Tags: Speaker
Dr. Eckart von Hirschhausen
“It takes courage to embrace failure as part of the process.”
05. July 2010
In an interview with the German Trend Day, qualified physician and successful cabaret artist Eckart von Hirschhausen talks about motorbiking, mountain climbing and penguins – and about the importance of finding the right element for flow. more ...
Tags: Authors, Speaker
Prof. Peter Wippermann
“The Nervous Consumer”
24. June 2010
In his article, Peter Wippermann, founder of Trendbuero, describes the influence of the flow on the consumption behaviour of individuals. Consumption is not only influenced by rational parameters, but also by emotions. In times of crisis, where only discontent and stress seem to be prevalent, Peter Wippermann discovers a new self-confidence of the consumers. The coming years will be shaped by a dynamic, flexible and rapidly accelerating environment and the challenges it will present to consumers and companies. more ...
Tags: Authors, Speaker
Douglas Rushkoff
“Thou shalt not be always on.”
22. June 2010
Douglas Rushkoff, media theorist, author and visionary, talks to the German Trend Day about the importance of understanding the programs that are programming our society – and how we can reclaim authority. more ...
Tags: Authors, Speaker
Speakers at the 15th German Trend Day:
Prof. Manuel Castells is keynote speaker
28. March 2010
The preparations for 15 September are in full swing. We are proud to announce that Professor Manuel Castells has accepted our invitation to give the keynote address at the next Trend Day. As early as the mid-1990s, Manuel Castells gave the social structure of the global information age a name: the Network Society. (...) The other speakers include Douglas Rushkoff, Eckart von Hirschhausen, Norbert Bolz, David Bosshart and of course Peter Wippermann. more ...
Tags: News, Speaker, Trendtag
Theme: “Flow Control”
Authors write for the upcoming Trend Day
22. February 2010
Over the next few months, we will be inviting both renowned authors and less famous individuals from business and society to delve into the theme of “Flow Control”. The authors will be exploring the question as to whether the logic of the apparatus doesn’t tend to be overestimated and the power of identities underestimated. The more ...
Tags: Authors, News, Trendtag
What’s the German Trend Day all about?
Impressions from last year
14. February 2010

For all those who don’t yet know what kind of event the German Trend Day is, we’ve put together a few brief impressions from last year. Videos of last year’s lectures (including those of Lawrence Lessig and Charles Leadbeater) are also available on Vimeo. See our Archive for a list of past Trend Day themes.

Tags: News, Peter Wippermann, Speaker, Trendbüro, Trendtag

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