16th German Trend Day
8. European Consumer Trend Conference
14. März 2012
Rüschlikon/Zürich

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Theme

Flow.Control.
The new source code of change.

In the Network Economy, the currency of a company's success is Customer Lifetime Value and no longer the mass market as it was during the industrial culture. It is important for companies to realise that a permanent relationship with the customer is rapidly becoming a crucial economic factor. more ...

Speakers of the
15th German Trend Day:

  • Manuel Castells: Keynote Speaker, Chair of Communication Technology and Society, Los Angeles
  • Norbert Bolz: media philosopher, Professor of Communication Theory, Berlin
  • David Bosshart: CEO of the Gottlieb Duttweiler Institute (GDI) for Business and Society, Zurich
  • Cory Doctorow: Internet activist, journalist and bestselling author, London
  • Eckart von Hirschhausen: physician, scientific journalist and cabaret artist, Berlin
  • Douglas Rushkoff: bestselling author, documentary maker and cyberpunk, New York
  • Jimmy Wales: Internet entrepreneur and co-founder of the free encyclopedia Wikipedia, Florida
  • Peter Wippermann: founder of Trendbuero, Professor of Communication Design, Essen
more information about the speakers

Categories

  • Authors’ contributions [12]
  • General [8]
  • Interview [4]

In collaboration with

Tweet-Monitor #FlowControl

  • @TabRebornIndigo: *★★ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ ★★* ツツ #FF FOR CROSSOVER INFORMATION FLOW/AWSOME FRIEND ♥♥#SuperHero ♥♥ *★★WINNING★★*☞ @WitnessEye 6 hours ago
  • @TabRebornIndigo: *★★ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ°º♥♥º°ⓕⓞⓛⓛⓞⓦ ★★* ツツ #FF FOR CROSSOVER INFORMATION FLOW/AWSOME FRIEND ♥♥#SuperHero ♥♥ *★★WINNING★★*☞ @Poetic_Carl_Watts 6 hours ago
  • @LOCTITE_NA: RT @DesignWorld: Great #engineering ppl: #FF @FlowControl_Mag @motion_control_ @BalluffSensors @BannerSensors @LOCTITE_NA @ElectronicDesgn @EXAIR_NR 7 hours ago
  • @apostolcarlitos: Que tal esta maquinita? http://t.co/sFDZ4lq6 @muisca_mr @andimec @AmericanLab @FlowControl_Mag @Milequin @LoriDitoro @mlcortess @Renesis_ 8 hours ago
  • @YYZnonprofits: Anil Patel, Exec. Director of Framework says they work with 350 non-profits. Information flow impacts governance. #SchulichBGLC 8 hours ago

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Authors

David Bosshart
“Harnessing the power of hope”
22. July 2010
Dr. David Bosshart, CEO of the Gottlieb Duttweiler Institute (GDI) for Business and Society, Rüschlikon/Zurich, talks to the German Trend Day about Flow.Control. and how “hybrid thinking” can be used to bring together contradictions and create successful business models. more ...
Tags: Authors, Speaker
Dr. Eckart von Hirschhausen
“It takes courage to embrace failure as part of the process.”
05. July 2010
In an interview with the German Trend Day, qualified physician and successful cabaret artist Eckart von Hirschhausen talks about motorbiking, mountain climbing and penguins – and about the importance of finding the right element for flow. more ...
Tags: Authors, Speaker
Prof. Manuel Castells
“Networked individuals are the only basis for social change.”
28. June 2010
Manuel Castells, Professor at the University of Southern California (USC), Los Angeles, and at the Open University of Catalonia in Barcelona, talks to the German Trend Day about fundamental changes in politicial processes by networked individuals. more ...
Tags: Authors, Speaker
Prof. Peter Wippermann
“The Nervous Consumer”
24. June 2010
In his article, Peter Wippermann, founder of Trendbuero, describes the influence of the flow on the consumption behaviour of individuals. Consumption is not only influenced by rational parameters, but also by emotions. In times of crisis, where only discontent and stress seem to be prevalent, Peter Wippermann discovers a new self-confidence of the consumers. The coming years will be shaped by a dynamic, flexible and rapidly accelerating environment and the challenges it will present to consumers and companies. more ...
Tags: Authors, Speaker
Douglas Rushkoff
“Thou shalt not be always on.”
22. June 2010
Douglas Rushkoff, media theorist, author and visionary, talks to the German Trend Day about the importance of understanding the programs that are programming our society – and how we can reclaim authority. more ...
Tags: Authors, Speaker
Prof. Peter Wippermann
“Those who don’t allow any “control” will drown”
18. June 2010
Peter Wippermann, founder of Trendbuero, explains in an interview why it’s just as important for firms to be able to deal with the tsunami of information as it is for consumers – and how to become a happy company. more ...
Tags: Authors, Speaker
Alexander Shapiro:
“Brands are safer than Banks and Toothpaste is safer than Gold” – the importance of data quality when determining investments
10. May 2010
Alexander Shapiro – himself previously active in investment banking – is in favour of factoring qualitative information into investment decisions. Up until now, prominent rating agencies like Standard & Poor’s or Fitch have given classic brand analysis or studies on consumer behaviour little consideration. However, Shapiro believes that, especially in a crisis, this non-consideration of existing data has a negative impact on the risk evaluation of stable and safe consumer brands. more ...
Tags: Authors
Thomas Huber:
Between cyberspace and echo chamber
21. April 2010
Thomas Huber, Managing Director of Berlin consulting firm semanticom GmbH, analyses the current media debate between classic quality journalism and the digital avant-garde. In his reflective contribution, Huber points out that, more than anything else, digital media approaches such as social media are acting as homogeneous “echo chambers” and commercial brand communications are in danger of ending up in an “autistic impasse”. more ...
Tags: Authors
Marc Schwieger:
Open to the “and”
16. April 2010
In his personal contribution to the upcoming German Trend Day, Marc Schwieger reveals how he manages to deal successfully with increasing complexity – even though he doesn’t actually belong to the group of Digital Natives. As long-standing CEO and partner at one of Germany’s biggest advertising agencies, the creative Schwieger knows exactly what fundamental changes are confronting the communication sector right now. Schwieger advocates a playful approach to the new insecurity and even claims that sliding is the most exciting way to handle slippery terrain. more ...
Tags: Authors
Kathrin Passig:
Flow Control: a daydream
06. April 2010
Flow Control is a daydream. Just as every trip to IKEA prompts us to imagine a better, tidier existence full of neat storage solutions, we use every opportunity that presents itself to dream of a state of constant flow. It is a blessed state in which, impervious to the thousands of potential distractions, we go about our actual work, deal with what is important and write something suitable – instead of frittering away the time on Twitter, looking for a synonym for “actually” and ending up in the Wikipedia entry on the Thirty Years War, eventually going off to bed without having achieved anything at all. more ...
Tags: Authors

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